A variety of other methods are employed to get a webpage shown up at the searchs results. These include:

• Cross linking between pages of the same website. Giving more links to main pages of the website, to increase PageRank used by search engines.^[32] Linking from other websites, including link farming and comment spam.
• Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries.^[33] Adding relevant keywords to a web page meta tags, including keyword stuffing.
• URL normalization of web pages accessible via multiple urls, using the "canonical" meta tag.^[34]