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A variety of other methods are employed to get a webpage shown up at the searchs results. These include:
- Cross linking between pages of the same website. Giving more links to main pages of the website, to increase PageRank used by search engines.[32] Linking from other websites, including link farming and comment spam.
- Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries.[33] Adding relevant keywords to a web page meta tags, including keyword stuffing.
- URL normalization of web pages accessible via multiple urls, using the "canonical" meta tag.[34]
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